ITV launch new ITVBe channel

Posted on February 12, 2014 by admin


ITV has announced a new addition to its family of channels, ITVBe.

The ITVBe channel will feature a mix of lifestyle and reality programming, and will become the permanent home for hit reality shows including The Only Way is Essex.


ITV’s Chief Executive, Adam Crozier, said: "ITVBe will be a terrific new addition to our family of channels. Alongside our recently announced new pay channel ITV Encore, this is another important step forward in our strategy."


The channel will be fully funded by advertising and sponsorship, and will be available on all main platforms, including Freeview, Sky and Virgin.

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