Pure team up with Volkswagen Group to produce VAG approved DAB radio adaptor

Posted on April 29, 2015 by admin


Pure in collaboration with Volkswagen Group today launches Drive Digital, an in-car digital radio adapter designed and approved especially for VW group vehicles.

The Drive Digital, powered by Pure, has been designed to fit seamlessly in most vehicles within the Volkswagen Group (VW, Audi, Seat & Skoda), with four colour Illumination backlight settings to suit each environment and dashboard.

Drive Digital offers Pure’s signature high-quality sound, a wide choice of stations and a host of handy features like pause and rewind. The unit is also Digital Tick approved meaning that it is future proofed and ready for a digital radio switchover.

David Morgan, product development manager at Volkswagen Group, says: “Pure is the ideal partner for this project as their reputation as leaders in digital radio is unrivalled. The new Drive Digital adapter allows all of our customers to add an approved digital radio to their existing car audio system. The upgrade means you can keep your existing radio and add digital radio.”

Nick Hucker, Pure’s senior marketing director, says: “We are proud to be powering the new Drive Digital and bringing our considerable digital radio experience to Volkswagen Group customers. This is an important step forward for the uptake of in-car digital radio adapters and will be a significant catalyst in driving a digital radio switchover.”

Drive Digital also offers the option to connect an iPod, iPhone or iPad and listen back via the car speakers. Not only will it play music but it charges at the same time.

Please see Pure’s blog site here for further details.

This post was posted in Phone news